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| In Memoriam |
| WHAT WE DO Liz's
new E-book, "Fundamentals of DIY Radio Promotion", is finished!
To purchase, click here
We are an Independent Radio Promotion & Marketing Company that specializes in unsigned & independent bands and some small labels. WE WILL NEVER WORK WITH A MAJOR LABEL ARTIST...EVER. The essence of what we do is: send music we believe in to contacts in radio & try to gain airplay & the charting of the music. At the very least, should the record not take off the way we expected it to, we get feedback from these "tastemakers" which can be an incredibly valuable tool for an up & coming band. Prices for these services vary depending on mailings, etc & ALL prices are negotiable. We also offer PayPal as a convenient form of payment.
***By popular demand, as of Summer 2007, Notorious is pleased to announce our new division: Notorious Consulting! For more info, click here.***
After 10 years of only promoting to the New Music/Specialty panel, Notorious Radio is pleased to announce that we NOW specialize in promoting Unsigned Rock/Alternative/Indie bands to a hybrid "Underground Radio" panel, consisting of the New Music/Specialty show panel at Commercial Alternative Radio as well as Web Radio stations across the globe. What does this mean? In short, more exposure for you at stations who give a damn about GOOD music it, be it signed or self-released. A good profile at this level has gotten bands signed, sold a bunch of records & even found them management or booking. Conversely, if a label deal is NOT the ultimate goal for a band, this is the PERFECT way to get themselves exposure on the radio without having to "sign their lives away". On the Web Radio front, we have taken months to research & figure out which stations on the web (there are about 8,000 & counting currently) are "worth their salt", not just in format, but in communication. It does you no good to blindly send out hundreds or thousands or CDs/MP3s to "cool" stations only to get frustrated by a lack of response by stations. It wastes your time & money, so...we've done the hard part for you. Same goes for our New Music/Specialty panel: there are a TON of shows out there, but 10 years at the format has taught us, in short, who WILL play you & who NOT to waste our time on. We have established & maintained relationships with DJs at this format across the US. These shows are, in short, shows with the musicality of College Radio with the exposure of Commercial Radio. There is a Nationwide panel of DJs whose job is to program these shows- free of playlist restrictions. The DJs in turn report what they played to Industry Trade Magazines who compile all of these playlists from across the US into a chart. How
does it work? After agreeing on a song & a date to begin the
promotion, we only need you to fill out some paperwork and fill
out a few things online & we will get your music out there!!!
Not only that: we will do the follow-up FOR you. The research done
was based around where our passions lie: unsigned & independent
Rock, Alternative, Shoegaze, Psychedelic, Dreampop, Garage, Punk,
Emo & Indie Rock bands. And that's EXACTLY who we're targeting
out in radio-land. So, if your music matches this description, email
us links to your music here. For a complete list of the stations/shows we deal with, please click here.
For
bands who want to give a full servicing a "trial run",
this is for you. It will give you a completely accurate read of
whether or not you should pursue a full campaign at the format.
How does it work? We agree on the "single" & I upload
it to my Notorious
Player. From there I send out a bulk email & follow up with
individual emails to the panel asking their thoughts on the track.
Those programmers who dig it receive either an MP3 via email or
I send them a burned CDR copy of the ONE track ONLY. From there,
those who support the band for at least a few weeks, THEN we send
the full CD/EP. That way you know who your TRUE base is as they
requested YOUR music instead of being another CD in a stack
to listen to. This cuts down on mailing costs and the number of
CDs needed. So,
if this sounds like the right option for you, email us links to
your music here. For a complete list of the stations/shows we deal with, please click here. Non-Commercial & AAA Radio The Non-Commercial/AAA format is a very artist-driven format. They play anything from Sting to The Indigo Girls to Los Lonely Boys to Dr John to Corrinne Bailey Rae to Phish to Keb 'Mo. The softer side of rock, some might say. We've actually been promoting to this format for 3+ years now, but have never made it public as the folks at this panel are VERY picky about what they will & will NOT play. So WE have to be very picky about who we think will & will not work at the panel. Both are very similar in that aspect, here's how they're different: Non-Commercial radio is exactly that, NOT Commercial. They are primarily Community based and offer a variety of shows from Blues to World & back. CDs are made "available" which means they go onto a "new music" shelf or bin for DJs to choose from. Spins can fluctuate from week to week based on who spins you and usually many tracks get played. The amazing part about Non-Comm radio is that, a LOT like Specialty, folks tune into the shows they tune into because they are absolutely obsessed with that type of music, so you're being played for EXACTLY the people you should be played for. AAA stations focus more on a single & that's what drives the charts, but here's the cool twist…and why we promote to them: they won't commit to playing an artist based on one song. There has to be at least 4 songs on an album that are good for them to put an artist into rotation. THAT means when they DO make an artist available or add them, their listeners know: it's quality. They have that trust built up with their audience, which makes for a very dedicated listening-base. For YOU that means airplay for music nuts who will go buy/download your music!!! How
does it work? Like Specialty & Web Radio, after agreeing on
a song & a date to begin the promotion, we only need you to
fill out some paperwork & we will get your music out there!!!
Not only that: we will do the follow-up FOR you. If your music leans
a bit softer, you are a singer/songwriter or feel you've got the
"square peg" syndrome (as in you're not sure WHERE you
fit), please send us links to your music here.
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